About Us
Value Proposition:
When life feels overwhelming, we make healing feel possible. As URBILITYDUR, we create natural health solutions that involve mental handling so you can step boldly into the life you were meant to live.
Mission Statement
To offer outstanding natural health solutions and foster a supportive community that empowers people from all walks of life to overcome their mental health challenges and lead more fulfilling, abundant lives.
Vision Statement
To create a world where mental health is prioritized, understood, and supported, enabling individuals to live their most authentic and fulfilling lives.
Hi, we're Dickens and Simon—two dads who know firsthand how heavy life can feel when you're trying to hold it all together. We created UNBUTTON™ because we believe no one should have to struggle in silence or feel ashamed of needing support. Our own journeys through stress, burnout, and mental health challenges inspired us to build a wellness brand that makes healing feel possible, practical, and stigma-free. We're here to open up honest conversations, offer real solutions, and help you step boldly into the life you were meant to lead.
Thank you for being here with us. We're so glad that you're here!
Dickens & Simon
Dickens CHEUNG
Co-Founder of –
UNBUTTON
As co-founder of UNBUTTON™, Simon Li brings a deeply personal perspective to the brand’s mission of making mental health support accessible and stigma-free. Like many fathers, Simon once found himself working tirelessly to be the leader his family could rely on. During the COVID pandemic, as the boundaries between work and home life dissolved, Simon was confronted with overwhelming stress and emotional distance—challenges he didn’t fully recognize until his marriage was on the brink of collapse. It was only when his wife encouraged him to seek help that Simon began to understand the toll that unaddressed mental health struggles had taken on himself and those he loved.
Simon’s journey toward healing was gradual and transformative. Initially in denial about his need for support, he came to realize that mental health challenges can take many forms and are not a sign of weakness. Step by step, Simon worked to understand himself and rebuild his wellbeing, including through the use of supplements—an approach he once doubted, but which ultimately provided crucial support in managing stress and regaining balance.
Professionally, Simon’s path has been shaped by curiosity, connection, and a drive to help others thrive. After completing targeted diploma and certification programs, he earned a certification in Travel and Tourism from Kwantlen University and spent six years at an airport counter, developing strong communication and public speaking skills. Inspired by the movement of people and goods, Simon transitioned into logistics, earning a diploma in Business and Logistics and building a successful career in cargo transport sales. Along the way, he cultivated a robust network, assisted others in launching their own ventures, and served as a marketing consultant.
It was through these professional and personal connections that Simon met his co-founder, Dickens CHEUNG. United by shared values and a commitment to mental wellness, they founded UNBUTTON™ to support individuals who may be silently struggling. Simon believes that those who appear the strongest often need the most care, and that true wellness begins with self-awareness and community support.
As a devoted husband and father of two, Simon understands firsthand the importance of prioritizing personal wellbeing—not just for oneself, but for the family that depends on you. Outside of UNBUTTON™, he strives to embody the values of honesty, resilience, and compassion, both in his personal life and in the supportive community he is building. Simon’s ongoing journey fuels his dedication to empowering others to find balance and healing, reinforcing his belief that it is never too late to come back stronger.
Simon LI
Co-Founder of –
UNBUTTON
As co-founder of UNBUTTON™, Simon Li brings a deeply personal perspective to the brand’s mission of making mental health support accessible and stigma-free. Like many fathers, Simon once found himself working tirelessly to be the leader his family could rely on. During the COVID pandemic, as the boundaries between work and home life dissolved, Simon was confronted with overwhelming stress and emotional distance—challenges he didn’t fully recognize until his marriage was on the brink of collapse. It was only when his wife encouraged him to seek help that Simon began to understand the toll that unaddressed mental health struggles had taken on himself and those he loved.
imon’s journey toward healing was gradual and transformative. Initially in denial about his need for support, he came to realize that mental health challenges can take many forms and are not a sign of weakness. Step by step, Simon worked to understand himself and rebuild his wellbeing, including through the use of supplements—an approach he once doubted, but which ultimately provided crucial support in managing stress and regaining balance.
Professionally, Simon’s path has been shaped by curiosity, connection, and a drive to help others thrive. After completing targeted diploma and certification programs, he earned a certification in Travel and Tourism from Kwantlen University and spent six years at an airport counter, developing strong communication and public speaking skills. Inspired by the movement of people and goods, Simon transitioned into logistics, earning a diploma in Business and Logistics and building a successful career in cargo transport sales. Along the way, he cultivated a robust network, assisted others in launching their own ventures, and served as a marketing consultant.
It was through these professional and personal connections that Simon met his co-founder, Dickens CHEUNG. United by shared values and a commitment to mental wellness, they founded UNBUTTON™ to support individuals who may be silently struggling. Simon believes that those who appear the strongest often need the most care, and that true wellness begins with self-awareness and community support.
As a devoted husband and father of two, Simon understands firsthand the importance of prioritizing personal wellbeing—not just for oneself, but for the family that depends on you. Outside of UNBUTTON™, he strives to embody the values of honesty, resilience, and compassion, both in his personal life and in the supportive community he is building. Simon’s ongoing journey fuels his dedication to empowering others to find balance and healing, reinforcing his belief that it is never too late to come back stronger.