What's Inside

Unbuttoning The Truth!

It Became Something I Didn't Expect.

This brand wasn't built by a visionary. It was built by a father trying to make extra money for his family, who found something real purpose along the way.

Simon Li

CO-Founder - Unbutton Health

  • Based In

    British Columbia, Canada

  • Background

    Entrepreneur, freight logistics

  • Why This Exists

    Family. Pure and simple.

  • Science Background

    None. Zero. He'll be the first to tell you.

"I Am No Hero. I Am No Science Expert. I Was Never A Guy Who Believed In Health Supplements."

— Simon Li, on starting Unbutton

The Honest Beginning

I Started This To Make Extra Money.

I'll be straight with you from the first line, because that's the only way I know how to do this.

Like 99% of entrepreneurs, I didn't start Unbutton because I had a grand vision. I started it because I have a family I want to protect, and I wanted to give them a better life. That meant finding ways to earn more. This was one of them.

I was never a health supplement guy. I was skeptical of the whole industry, the claims, the marketing, the promises. I'd looked at it from the outside and seen what most of it was: packaging around an idea, sold hard to people who were desperate enough to believe it.

I invested in this product to make money. What I didn't expect was what the product made on me.

My schedule was running on high gear. I had been for a long time. A family depending on me, multiple businesses, the kind of invisible pressure that doesn't show up on a scan but burns through everything quietly, your sleep, your patience, your presence.

The result didn't come from me noticing it. It came from the people around me noticing. My family saw the difference before I did. And when the people who know you best, the ones who see you at your worst, tell you something changed, you listen and want to sustain this version of myself as long as I can.

The turning point

My Family Was Suffering From My Invisible Stress.

I didn't even know how bad it had gotten.

The continuous running on high gear doesn't just burn you. It burns the people who love you. The ones who absorb what you can't contain. That was the real cost I hadn't been counting.

How a side hustle became a mission

Who Doesn't Want To Make More Money? But At What Cost?

What started as a simple search for extra income became a mission to help families through a product that actually made a difference.

  • Exhausted all day, no matter how much you sleep?

    You wake up tired. You crash in the afternoon. You can't focus. Your body feels heavy.

  • Mentally foggy and unmotivated?

    You forget things. You overthink everything. You feel stuck in your own head.

  • Sick, inflamed, or always "almost better"?

    Bloating. Brain fog. Low mood. Random aches. Nothing shows up on tests, but you feel off.

  • Like your body just isn't responding anymore?

    You used to feel strong. Now you're just surviving the day.

The honest part most founders won't say

Yes. This Is A Gamble. I'll Admit That.

  • Starting any company is a gamble. Building a supplement brand with no science background, no industry connections, and a refusal to use the marketing playbook everyone else uses, that's a bigger one. I know that. I'm not pretending otherwise.
  • Here's what I'm not gambling on: the people I've watched use this product. The ones in my life who had real struggles and came back different. Steadier. More present. Less fuming situation.
  • When you see that happen with people you know, not strangers in a testimonial but actual people in your actual life, it stops being a gamble on a product. It becomes a gamble on something you believe is real.
  • There's an old saying, go big or go home. But if going big meant building something dishonest that takes money from people who are already struggling, I'd walk away without thinking twice.

Simon Li

CO-Founder - Unbutton Health

What this company actually is

"I am not trying to build an empire. I am trying to keep this company alive for as long as it can make a real difference to a struggling family. That's the whole goal. Nothing more impressive than that - and nothing less important."

A note to you

If You Made It This Far, You Are Able To See A Mirror Of Yourself In Some Of The Situation.

    • You're carrying something. Maybe it's a family depending on you. Maybe it's a job that takes everything and leaves you with nothing by the time you get home. Maybe it's the kind of invisible pressure that doesn't show up anywhere but you feel it in every room you walk into.
    • I'm not going to tell you this product fixes that. I already told you it doesn't - and I meant it. What I will tell you is that I built this brand for people exactly like me. Not athletes. Not biohackers. Not people who have time for a wellness routine.
    • People who just want to feel like themselves again. People whose families deserve a steadier version of them. People who are tired of being sold things that don't work by companies that don't care.
    • I care. Maybe more than is smart for a business. But that's where we are.
    • If you try this and it doesn't work - we refund you. No questions. If it does work - I hope you feel what I felt when the people around me noticed first. That quiet shift. That's the whole point.

Simon Li

Co-Founder · Unbutton Health · British Columbia, Canada